Global Human Capital Analytics

2019 Fall Meeting

Purchase, New York

What HR Can Learn from Marketing Analytics

Human Capital Analytics True Peers from the world’s largest organizations recently met in Purchase, New York. They were graciously hosted by EN member company PepsiCo. Based on member feedback, the meeting explored how Marketing brings Analytics to the center of the HR function with the goal of identifying and reviewing opportunities for learning and collaboration.

Other hot topics included:

  • Structuring HCA teams
  • Discovering new HR tech platforms
  • Optimizing Workday for Mergers & Acquisitions
  • Utilizing legacy systems
  • Workforce planning
  • Future of work
  • Building a skills ontology
  • Data governance and ethics
  • Workday implementation
  • Evidence-based data management
  • Predictive analytics ethics

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